{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Office Hours: Influence Fatigue — Why Your Customers Don’t Trust Your Marketing (and What to Do Instead)","html":"","width":"100%","height":180,"duration":494,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.\nIn this episode, I dig into what real storytelling looks like and why so many brands get it wrong. Authenticity is not a vibe, it is evidence. Your audience can feel the difference between polished propaganda and the truth. I explain why showing your process builds more trust than any perfect promo ever could and how behind the scenes content can change the way people see your business. If you are trying to reconnect with your audience or rebuild credibility, this is the place to start.\n \nTakeaways\nShop floor storytelling can rebuild credibility.\nAuthenticity is evidence, not just a vibe.\nPolished content without process appears as propaganda.\nIdentical restaurant marketing leads to audience distrust.\nBehind-the-scenes content increases engagement.\nPeople crave permission to trust brands.\nStripping back promotional content can boost engagement.\nEngagement can triple with authentic content.\nSocial media feeds are often overly polished.\nTransparency is key to audience connection.\nChapters\n00:00 Introduction to Hospitality Insights\n00:56 Building Credibility Through Process and Proof\n\nIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}