{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Senior Director of Product Marketing, Alexandra Gutow on Messaging","html":"","width":"100%","height":180,"duration":1845,"description":"Questions covered in this episode: 1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:45 What is your role like at Snowflake?8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it? 15:09: How do you get your teams on board with messaging?20:47: How do you incorporate that voice of the customer into messaging positioning?24:33 How do you think PMM will change over the next 5 or 10 years? 25:10 How should AI play a role in product marketing? 26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing?27:09 What do you think has been the one thing that's been most important for growing your career? 28:53 What is your favorite thing about product marketing?Want more insights from Alexandra? Check out her Sharebird Profile.Looking to connect? You can find Alexandra here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}