{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fireside with Founders & Leaders","title":"Building a Community Through Muddy Stilettos with Hero Brown","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1518c09b\"></iframe>","width":"100%","height":180,"duration":2346,"description":"Summary:\nIn this episode, Rupert interviews Hero Brown, the founder of Muddy Stilettos, a local lifestyle platform that connects communities with the best local experiences. Hero shares her journey from journalism to creating a successful brand that emphasizes community engagement and authenticity. The conversation explores the challenges of growing a business, the impact of COVID-19, the role of AI in journalism, and the importance of maintaining trust with readers. Hero emphasizes the need for local voices in media and the evolving landscape of consumer habits, particularly in the digital age.\n\nChapters:\n00:00 Introduction\n03:37 Hero's Journey into Journalism\n07:44 The Birth of Muddy Stilettos\n11:21 Growing the Muddy Stilettos Brand\n15:27 Community and Local Engagement\n19:15 Navigating AI in Journalism\n21:31 Building Authenticity and Trust\n24:22 Building Trust Through Personal Connection\n26:24 Adapting to Changing Consumer Habits\n28:41 Managing a Diverse Team\n31:19 The Journey of Entrepreneurship\n35:05 Navigating Challenges and Future Outlook\n\nwww.linkedin.com/in/hero-brown-2838b11a\nwww.muddystilettos.co.uk","thumbnail_url":"https://img.transistorcdn.com/yK8sRdXK-WErq4a9P1rXjy9DaWIeny0koUOUAbacNgY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NTUz/NDRiNzY0N2E0MzY3/ZmYwNTYxMDA3NDk2/ZjQ4NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}