{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Architecture & Engineering Business Strategies","title":"ZGF: How To Win Projects with Great Storytelling (w/ Matthew Keeshin)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/152a1f03\"></iframe>","width":"100%","height":180,"duration":2660,"description":"How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.","thumbnail_url":"https://img.transistorcdn.com/CkWgj1nzYPPlj5fJ0c-mkJr5xzl3wDX2dfwz014qPzE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTFh/Yjg5ZDRiZjczY2Q5/MTBhMDU3YThhOTZh/NDdlNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}