{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"The Fastest Way to Get a Planner to Notice You (Without Feeling Awkward or Salesy)","html":"","width":"100%","height":180,"duration":642,"description":"If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.\nWedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”\nThis episode is your reminder that you are providing a service their clients actively need. You’re not selling a gimmick — you’re offering a solution.\nAnd the simplest way to start building that relationship?\nThoughtful, consistent engagement on their content.\nNot emojis. Not spammy comments. Not cold DMs.\nJust genuine, human interaction that helps you stand out in a crowded industry.\nJeni walks you through:\n✨ Why engagement works better than pitching\n✨ The exact steps to thoughtfully interact with planners online\n✨ How the algorithm can actually work for you\n✨ What familiarity and name recognition can do to accelerate trust\n✨ Why this strategy mirrors real-life networking (but is way less awkward)\nYou’ll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.\n🌸 KEY TAKEAWAYS FOR FLORISTS\nEngagement is your digital handshake.\nThoughtful comments and story replies make you memorable, human, and familiar — all essential building blocks for trust.\nPlanners pay attention to who shows up.\nTheir networks are small and curated. If they consistently see your name, you’re already halfway in the door.\nFamiliarity breeds comfort… and comfort leads to referrals.\nWhen they feel like they know you, they’re far more likely to send business...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}