{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brands, Beats & Bytes","title":"Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/153fe3b3\"></iframe>","width":"100%","height":180,"duration":4830,"description":"Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon\n\n\nWhat happens when you mix a computer science background, a decade teaching high schoolers, and a philosophy degree? \nYou get today's guest, Sheldon Poon, Founder and CEO of Drive Marketing, a leader driving $10 back for every $1 spent on Meta and Google ad campaigns.\nIn this episode of Brands, Beats & Bytes, Darryl \"DC\" Cobbin, Larry Taman, and Sheldon Poon examine why the digital marketing playbook shifted 180 degrees. Sheldon explains how modern ad algorithms use 50,000+ data points to identify deep psychographic patterns and why forcing tight demographic boundaries actually destroys your return on ad spend. Plus, Sheldon shares a candid, real-time look at a major business misstep that reshaped how he approaches pipeline growth, agency scaling, and company culture.\nIn today's AI infused world, we know this is an episode you'll enjoy (and learn a lot from)\n\nDon't forget to subscribe, rate, and share with a fellow Brand Nerd!\n\nInstagram | LinkedIn","thumbnail_url":"https://img.transistorcdn.com/nbRKSstGZOdejpx0vdj1mp_-UB7jTI-_nrRX-d0oYSs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}