{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Do Good Work","title":"Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard","html":"","width":"100%","height":180,"duration":2394,"description":"In this podcast, I sat down with Ronan Leonard, founder of Intelligent Resourcing, to break down how he helps sales teams eliminate the 40% of their day spent manually researching companies and instead deliver real buying signals directly into the CRM so reps can take action. We talked about how fast AI is reshaping business models—Ronan compared it to waking up and finding the snow gone overnight—and why he refuses to build SaaS right now. He explained “dark data” hidden in sales call transcripts, how he enriches CRMs into “evergreen” systems, and how those insights feed content and GEO/answer optimization. We also covered tool-stack volatility, internal tooling vs productizing, structuring teams around learning speed, value-based pricing and price elasticity, and we had an honest disagreement on co-risking and revenue-share deals.01:36 AI Overwhelm and Pace03:19 Snowstorm Business Models04:13 No SaaS Moat Strategy05:09 Signals Into the CRM06:45 Dark Data and Transcripts08:55 Scaling Clients and LTV15:49 Team Structure and Learning19:41 Agents vs SOP Iteration24:39 Standardize Custom Work24:59 Value Based Pricing Framework27:48 Cost Savings Case Study30:16 Pricing as Perception31:49 Why Upside Deals Fail35:36 Confidence and Client Execution36:34 Staying Ahead of AI Curve39:37 Creativity and Feedback LoopsConnect with Ronan: • https://www.linkedin.com/in/ronan-leonard/https://intelligentresourcing.co/Connect with Raul: • Work with Raul: https://dogoodwork.io• Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ ","thumbnail_url":"https://img.transistorcdn.com/ERPXc3vfjTBxx5iBsuq9KD5LWG30qzdNvHE-qU82NNA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDhh/MjQ0ZTI0MDUzOThi/MDQyNzNiMDY5YmYw/YzU1NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}