{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"64: A Guide to Crafting Customer-Centric Offers","html":"","width":"100%","height":180,"duration":715,"description":"One of the major keys to successful marketing is to understand the customer and communicate with them at their level.\nThat's why it's crucial to understand the customer's journey and their problems in order to create an effective and successful offer. \nStart by identifying your customer's current state, including the challenges and frustrations they are experiencing, in order to engage with them and build trust.\nIn this episode, John dives into the ways you can start to think through and understand your customer's journey in order to outline the components of your company's offer.\n---------\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment\nIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.\nWhen you fill out this assessment, you will receive a personalized report which includes:\n✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework\n✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success\n✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format\nAdditional resources to help your website perform better\nAnd the best part?\nYou don't need to hire developers or designers to make these changes!...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}