{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":" Josh wants to start an influencer program","html":"","width":"100%","height":180,"duration":2198,"description":"Josh went to dinner with a CMO friend. A couple of drinks in, she showed him her entire 27-step influencer marketing strategy. Josh's takeaway? One step: tell Jess. She can just handle the other 26…\n\nSo, she built Vector's first influencer pilot with seven creators, $12,000, and zero vanity metrics. The result? $1.1 million in pipeline, 82% ICP demos, and posts so good you couldn't tell they were sponsored.\n\nHear how Jess started small, gave creators actual freedom, and proved influencer marketing works without a massive budget.\n\nGet to the good stuff:\n[00:20] The CEO move. The hack. The 27-step process for influencers. Josh has 1 step, Jess gets 26. Yayyyy.\n[03:10] Jess talks context. They didn't have the same budget or team size. There may have been some rounding up involved. Carry the one, people.\n[04:00] Start small, start with a pilot. Customers, leaders and an average following? 13,000. Trust beats vanity metrics every time.\n[06:37] Follow your influencers for a while. Understand their content, their tone, and their storytelling style before you reach out.\n[07:44] Let influencers have full access to your tool. Onboard them properly. They need to know your product, believe in it, and actually use it.\n[09:20] They may say no to your rate. That's fine. Build long-term partnerships, not one-off transactional posts.\n[10:20] Deep camera focus—affirmations from our mouths to your ears. ASMR vibes.\n[13:38] What does the brief look like? Tight, short, flexible. Focus on messaging points they can borrow or riff on. (Just, you know, avoid posting on Fridays.)\n[15:37] How Jess aligned posts with product launches, survey results, and Ad Reveal. All within the same week because organizational bliss.\n[19:04] Let influencers do what they do best. They know their audience. Let them loose. They want it to work for you.\n[19:44] If you don't know it's an influencer post until you see the hashtag, it's a great influencer post. Matching ads and banners? That's just an ad....","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}