{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/157e8ce0\"></iframe>","width":"100%","height":180,"duration":2661,"description":"In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well. \nStarting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. I hope you will enjoy our chat.\nTime Stamps\n(0:17); Authenticity in Brands\n(11:23); Modern and Traditional Target Occasions\n(17:17); Hometown Authenticity\n(22:28); Bridging Categories\n(26:43); Categories from a Distiller's perspective\n(33:55); Early Adopters\n(38:28); Best Part of being a Distiller\n\nAbout the Host: Chris Maffeo\nAbout the Guest: Sebastian Barnick","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}