{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Number","title":"Episode 29:  The Importance of Anchor Content with Susan Diaz","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/157ee01e\"></iframe>","width":"100%","height":180,"duration":3051,"description":"Susan Diaz is a messaging maven who has gone all in on podcasts as anchor content. Her company, c+p digital, takes on the task of developing a great concept all the way through to publishing, and repurposing podcasts into compelling content. Starting as a chocolatier in India, we discuss how she came to Toronto and her journey to business ownership.","thumbnail_url":"https://img.transistorcdn.com/D12ba7JW-PGdd44Wu708yaH4zadpc44rOFn3Sk95kkU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOThh/NWY5NjRiNTlkZjEw/YjRlZjRjNmQ1ZTI1/ODI5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}