{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Strategic B2B Marketing for Tech Scale-Ups with SUNMICO","title":"Can AI drive Thought Leadership?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/15dc2657\"></iframe>","width":"100%","height":180,"duration":134,"description":"In this introductory episode, we set the stage for the podcast series. At Sunmico, we’ve spent years documenting insights on B2B marketing and tech transformation. This podcast is a unique experiment where the content is AI-generated, built directly from our proprietary source materials: articles, videos, presentations and research we’ve already created. My AI colleagues, Mike and Marie, have taken these insights and turned them into a series of deep dives.  Our goal is to provide you, as a decision-maker in the tech industry, with fresh perspectives on how to use marketing strategically to transform and scale your business. Key Takeaways:How we leverage AI to repackage existing knowledge into new, actionable insights.Why a great product isn't enough to scale. How to use marketing as a strategic lever for transformation and growth. Positioning your brand against global competition.Call to Action:Want to discuss how marketing can help scale your tech company? Book a 15-minute discovery call with Mimmis Cleeren, CEO of Sunmico, here: https://www.sunmico.com/contactFollow the podcast so you don’t miss any upcoming episodes.Music by Urban Olsson.","thumbnail_url":"https://img.transistorcdn.com/SWjZCscxelwLD7o5Gi4_Z5sFe48a_TdbBIo9APc4uxY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80Nzlj/ZGUyNDI2NjBhNzI1/YjAzZjNiNjc3MGI1/OTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}