{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HVAC Full Blast","title":"Customers Want Cheaper HVAC Systems. Now What?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/15f14249\"></iframe>","width":"100%","height":180,"duration":2877,"description":"In this episode of HVAC Full Blast, Mary Carter and Steven Ross tackle a hot topic across the HVAC industry: how contractors can compete in an increasingly price-sensitive market.\nWith equipment costs rising, consumer spending habits shifting, and more homeowners looking for budget-friendly options, many dealers are evaluating how value-line products fit into their overall business strategy. But does selling more value equipment mean abandoning premium products—or your sales process?\nInterested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!","thumbnail_url":"https://img.transistorcdn.com/mpZnTzvEceEyGLf-uyjcSSMw5Ek7xCTjwbjHU-0jA2M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTg5/YzYyN2YxZTBjZTBk/YmY2MDg3NmEzNDRj/YzAyZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}