{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Around the Diamond Powered by American Diamond","title":"Making Golf Cool Again: From Pro Golfer to Entrepreneur | Taylor Artman | Episode 12 Pt 1","html":"","width":"100%","height":180,"duration":2985,"description":"Golf is changing—and Taylor, founder of Surf & Turf Golf, is building a brand for the next generation of players.\nIn Episode 12 of Around the Diamond Powered by American Diamond Logistics, Kevin and Steve sit down with Taylor to talk about a life spent around the game, his journey into professional golf, and how an unexpected change in his playing career ultimately opened the door to entrepreneurship.\nTaylor shares how he first picked up a golf club as a kid in Norman, Oklahoma, eventually played collegiate golf at Oklahoma City University, and spent seven years pursuing the professional game. Along the way, the conversation dives into the competitive side of golf, leadership in an individual sport, and why lessons learned as an athlete translate so naturally into business.\nThen comes the story behind Surf & Turf Golf. What began as a Southern California social club evolved into a lifestyle and apparel brand designed to bridge the gap between traditional golf culture and the people discovering the game in a completely different way.\nTaylor explains how the Tiger Woods boom made golf cool and the Topgolf boom made golf accessible—creating an entirely new generation that wants to enjoy the game without necessarily looking or acting like the traditional country-club golfer.\nFrom professional golf and entrepreneurship to leadership, community, branding, and building something around a genuine passion, Episode 12 is a conversation about recognizing when one chapter is ending—and having the confidence to start the next one.\nAround the Diamond Powered by American Diamond Logistics explores the intersection of sports and business through conversations with athletes, entrepreneurs, leaders, and the people building what's next.\nChapters\n00:00 – Welcome Back to Around the Diamond05:10 – Meet Taylor, Founder of Surf & Turf Golf05:49 – Growing Up on the Golf Course10:30 – When Golf Became More Than a Hobby11:40 – Greg Norman, Payne Stewart & the Tiger Woods Era13:49 – How...","thumbnail_url":"https://img.transistorcdn.com/ZLNJFGikKx56t36YaLHHYHc0UgZTt7AtkwpHD7JlX10/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YmE5/YzA3NWI1MTYyNGRm/OGI5NjAwYjJlYTgy/NTIwMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}