{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"\"The Climb\" with Jenny Casson & Manuella Widjaja: Redesigning Bras for Broad Shoulders","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/16195d2c\"></iframe>","width":"100%","height":180,"duration":2542,"description":"Jenny Casson, a two-time Olympic rower with team Canada, and Manuella Widjaja, a former YC startup operator, are the co-founders of Daylilie, a new apparel brand rethinking bras for broad-shouldered women. This episode is part of \"The Climb,\" our series featuring founders in the early stages of building their brands.Expect to hear about:– Meet-Cute to Cofounders: How a cold DM about fit surveys turned into a partnership that led to Daylilie’s founding.– Silhouettes, Not Sizes: Why they’re challenging outdated bra design by focusing on body shape, not just cup and band.– Prototype to Patent: Their journey through seven prototypes and securing provisional patents on their side strap and cup designs.– Going Viral: Their internal debate about whether to push for viral moments with Daylilie or a slower but steadier social media growth strategy.Jenny's LinkedIn: https://www.linkedin.com/in/jennifercassonoly/ Manuella's LinkedIn: https://www.linkedin.com/in/manuellawidjaja/","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}