{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"Zoe Scaman on Branding, Community, and TV Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/162b8f02\"></iframe>","width":"100%","height":180,"duration":1235,"description":"Zoe Scaman stops by to talk branding, TV marketing, community, and more.Here’s what you’ll learn:• The differences between branding a company versus a famous person• Key metrics to measure success in brand strategy• How to turn a story into powerful entertainment that connects with audiencesAnd much more!","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}