{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retailgentic | Consumer Behavior & Retail Trend","title":"OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right Way","html":"","width":"100%","height":180,"duration":2607,"description":"In this episode, we sit down with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY, on building an AEO foundation the right way: FAQs and catalog attributes, measuring agentic visibility, and staying human-centered in a regulated CPG world.We start with a Shopify “side quest”, how a self-taught developer ended up in AI god mode with Claude and MCP, before getting into what OLLY actually is and why a brand that does most of its revenue in-store suddenly cares so much about its website.Jennifer has been quietly building one of the most grounded, real-world Agentic Commerce playbooks we've heard on the show. She shares the basics done tightly and gives a clear-eyed take on what's worth investing in while the ground shifts week to week.It’s a grounded, refreshingly un-hyped conversation about building for the agentic era without losing your head, or your customers. Hit play.Highlights: The cold-resource, high-impact win: Jennifer on catalog feed enhancement.The FAQ slam dunk: OLLY added FAQs to its PDPs using content already on the page, just repackaged into bite-sized chunks. LLMs love the format, and so do humans.AEO is just good SEO: Clean up your schemas, clean up your data structure, and do the things that are good for your brand anyway.Attributes Google never asked for: A partner ingests OLLY’s public catalog and pushes back AI-ready attributes, none of them customer-facing.The website is now the point of entry: A site that was “7 or 8% of the business” is now the brand authority source agents go to first, for OLLY’s own site, Walmart’s Sparky, and Amazon’s Rufus.Trust but verify: OLLY triangulates recommendations across Profound, Contentsquare, and Envive. If all three flag the same thing, it’s probably worth acting on.Don’t “do AI to do AI”: “We’re not changing the goals because we have AI. We’re keeping the goals and just doing a better job getting to them.” Same OKRs, just faster.Fix the un-AI basics first: Connect your DAM, your...","thumbnail_url":"https://img.transistorcdn.com/jyq4gzL8GtJPwkKazAV0YqDIJx5HXtdIt_4jcLqe_8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNThm/NDdlNDU0ODM5MTMx/YmM5NDcyYjM5YTNh/YjEzYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}