{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Stop Hiding: How to Turn Expertise into Authority","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/165ca57e\"></iframe>","width":"100%","height":180,"duration":2325,"description":"Most leaders are great at what they do, but terrible at telling the world about it.They have the expertise, but they lack the Authority Asset.In this episode of Back on T-R-A-C-K, Scott Turman, CEO of BrightRay Publishing and former NASA technologist, discusses how to scale your brand with precision.We dive into: • Why a book is the ultimate \"filter\" for high-value clients. • How to build authority without spending 2,000 hours typing. • The \"NASA approach\" to personal branding. • Why \"Conversations That Convert\" is better than \"Content for the sake of Content.\"If you’re tired of being your industry's best-kept secret, this conversation is your roadmap to the spotlight.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}