{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dental SEO 101 Podcast","title":"Dental SEO 101 - How to Increase AI Search Results for Your Practice","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/166871ae\"></iframe>","width":"100%","height":180,"duration":1403,"description":"🔍 LinkedIn Engagement: What Works Now\nA recent LinkedIn study analyzed over half a million posts and found:\nPosts with links get 13.57% more interactions and 5% more views.\nCarousels drive the highest engagement (45%).\nPolls double engagement rates.\nPure text posts perform worst.\nTakeaway: Next time you post about your practice, add value with links, try interactive polls, or experiment with carousels to stand out!\n\n🦷 Google Business Profiles: Watch for Review Bugs\nA pesky bug is causing old, fake, or previously removed reviews to show up again in Google Business Profiles. Google has acknowledged this, but fixes may take time.\nTip: Double-check your online reviews and report persistent fakes. Stay vigilant, as these issues can resurface unexpectedly.\n\n🤖 AI Search & Overviews: How Dentists Can Stay Visible\nAI is changing how people search—and how Google decides which practices get seen. Organic search traffic is seeing a shakeup, but not all drops are bad news for patient acquisition. Here are Ross’s top tips:\n1. Add Structured Data (Schema Markup)\nThink of it as a roadmap for search engines. Highlight key info like services, staff credentials, or new technology for richer search results.\n2. Target 'Long Tail' Search Terms\nUse natural language phrases, especially for voice search. Patients are searching with full, detailed questions more often.\n3. Use Authentic Images & Videos\nRegularly create and share office videos or patient experiences (with permission). Batch filming can create months of content in a single day!\n4. Prioritize YouTube\nRepurpose videos for YouTube. High-quality, authentic dental videos can boost local visibility.\n5. Encourage (But Carefully Manage) Interaction\nDiscussion and comments can signal valuable content, but moderation is key to avoid spam or headaches.\n6. Update Key Content Regularly\nRefresh cornerstone pages when you upgrade technology, add staff, or change locations. An up-to-date site signals life to both Google and potential...","thumbnail_url":"https://img.transistorcdn.com/8k6UYxpWdksP4pxH3vr_6xfWs5IAutRzgzreFGlLdnE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mY2I5/NDhmOTNkMzdjNGRk/MmUyNTliNGRlZmE3/YjM2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}