{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"IAMCP Profiles in Partnership","title":"How Partners Are Building Alliances to Win Bigger Microsoft Deals","html":"","width":"100%","height":180,"duration":2104,"description":"What if your biggest competitors could become your greatest growth lever? In this episode of IAMCP Profiles in Partnership, Devesh Aggarwal shares how strategic alliances, not transactional partnerships, help Microsoft partners scale, win global deals, and compete with larger firms. Learn how trust, transparency, and clear roles enabled a multi-partner alliance to deliver complex Dynamics projects across regions. If you're looking to grow through P2P collaboration, this episode delivers practical insights you can apply immediately.\n\nTop 5 Intriguing Takeaways for IAMCP Partners:\nPartnerships must be long-term, not transactional\nSustainable growth comes from strategic alliances—not one-off deals.\nTransparency builds trust and wins deals\nBeing upfront about capabilities (and gaps) strengthens credibility with both partners and customers.\nDefine clear roles (“swim lanes”) across partners\nEach partner must own specific expertise to avoid overlap and confusion.\nInvolve partners early in pre-sales\nMost failed partnerships happen because alignment starts too late.\nAI must be sold as a solution, not a product\nPartners who understand business processes win more AI opportunities.\n\nGuest:\nDevesh Aggarwal, CEO at Compusoft Advisors\nLinkedIn: Devesh Aggarwal\nCompany: Compusoft Advisors\n\n Hosts:\nAnthony Carrano\nLinkedIn: Anthony Carrano\nManaging Partner at Dunamis Marketing\n\nRudy Rodriguez\nLinkedIn: Rudy Rodriguez\nManaging Partner at Dunamis Marketing\n\nInternational Association of Microsoft Channel Partners: IAMCP | Website\n\nNotable Quotes:\n“Partnerships that last are not transaction-based—they have to be long-term and strategic.”\n“Transparency was very key. The customer knew they were working with two partners—but saw one team.”\n“A partnership is no different than a marriage—somebody has to compromise.”\n“The biggest challenge is when partners are not involved from the pre-sales stage.”\n“AI is not a transactional product—it’s a solution.”\n\nChapters\n00:00 – Welcome & Episode...","thumbnail_url":"https://img.transistorcdn.com/UindEHTGn__6-SCbZTniaGlstpFdtl3YZK640nRKnGI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzJm/ZGRjMWFhYjNmNDgx/MWZlNjkxZmQ0YmMy/ZjgwYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}