{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"IAMCP Profiles in Partnership","title":"How Partners Are Building Alliances to Win Bigger Microsoft Deals","html":"","width":"100%","height":180,"duration":2104,"description":"What if your biggest competitors could become your greatest growth lever? In this episode of IAMCP Profiles in Partnership, Devesh Aggarwal shares how strategic alliances, not transactional partnerships, help Microsoft partners scale, win global deals, and compete with larger firms. Learn how trust, transparency, and clear roles enabled a multi-partner alliance to deliver complex Dynamics projects across regions. If you're looking to grow through P2P collaboration, this episode delivers practical insights you can apply immediately.Top 5 Intriguing Takeaways for IAMCP Partners:Partnerships must be long-term, not transactionalSustainable growth comes from strategic alliances—not one-off deals.Transparency builds trust and wins dealsBeing upfront about capabilities (and gaps) strengthens credibility with both partners and customers.Define clear roles (“swim lanes”) across partnersEach partner must own specific expertise to avoid overlap and confusion.Involve partners early in pre-salesMost failed partnerships happen because alignment starts too late.AI must be sold as a solution, not a productPartners who understand business processes win more AI opportunities.Guest:Devesh Aggarwal, CEO at Compusoft AdvisorsLinkedIn: Devesh AggarwalCompany: Compusoft Advisors Hosts:Anthony CarranoLinkedIn: Anthony CarranoManaging Partner at Dunamis MarketingRudy RodriguezLinkedIn: Rudy RodriguezManaging Partner at Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP | WebsiteNotable Quotes:“Partnerships that last are not transaction-based—they have to be long-term and strategic.”“Transparency was very key. The customer knew they were working with two partners—but saw one team.”“A partnership is no different than a marriage—somebody has to compromise.”“The biggest challenge is when partners are not involved from the pre-sales stage.”“AI is not a transactional product—it’s a solution.”Chapters00:00 – Welcome & Episode OverviewIntroduction to IAMCP Profiles...","thumbnail_url":"https://img.transistorcdn.com/UindEHTGn__6-SCbZTniaGlstpFdtl3YZK640nRKnGI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzJm/ZGRjMWFhYjNmNDgx/MWZlNjkxZmQ0YmMy/ZjgwYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}