{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Playmakers with Andrew Flachner","title":"Invisible Brokerage, M&A, Team Tactics (w/ Guy Gal)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/167bfc0d\"></iframe>","width":"100%","height":180,"duration":2337,"description":"The best agents in real estate do everything — originate leads, close deals, build teams, set standards, carry the costs — and still don't own the business they're running. That's the broken system Guy Gal set out to fix.\nGuy Gal is the CEO and co-founder of Side, the largest brokerage most people have never heard of — and that's entirely by design. Side operates as an invisible, white-label brokerage, giving top-producing agents and teams the infrastructure, compliance, and technology they need to step into true business ownership without the overhead that's historically made that impossible.\nIn this episode of Playmakers, Andrew Flachner, CEO of RealScout, sits down with his longtime friend Guy Gal for a candid conversation about what's really broken in traditional brokerages, why teams are actually small businesses in disguise, and what it means to build something that lasts.\nIf you're a top producer tired of creating value for someone else's equity, this episode will change the way you think about your business.\nWhat you'll hear in this episode:\n- Why productive agents run a business\n- How Side became the first \"broker as a service\" and what that actually means for agents\n- Why traditional brokerages are structurally incentivized to not support their top producers\n- How teams proliferated post-internet\n- The marshmallow test\n- Why paid lead gen is not the only truly sustainable business foundation\n- How agents can build enterprise value and eventually sell their business\n- Guy's belief about the future of real estate\nStop building with mud and hay. This episode is your blueprint for building something that lasts.\n🎧 Subscribe to Playmakers:\nApple Podcasts: https://apple.co/459lPWc\nSpotify: https://open.spotify.com/show/1iTCsUWhBGEI1y0lXrxYM3\n🔗 Connect with Andrew Flachner:\nInstagram: https://www.instagram.com/aflachner/\nLinkedIn: https://www.linkedin.com/in/andrewflachner/\nCHAPTER LIST\n00:00 Intro\n01:00 Guy's Origin Story: The Bully's Bully Who Became an...","thumbnail_url":"https://img.transistorcdn.com/MxSDmQVkflANAVlvNt8AwBY9BGYK3TTKZauBJbZp3b0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZjky/ZTMwMzE5ODk1YjZl/YzgyMzQxNWU4MjY3/NjI3MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}