{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Lunch Manifesto","title":"Lunch Manifesto - Episode 3: I Value Relationships Over Transactions","html":"","width":"100%","height":180,"duration":1861,"description":"[00:00:00] Introduction: Article of Faith #1 Mark and Josh introduce what may be the most important article of faith in the Lunch Manifesto: \"I value relationships more than transactions.\" Josh notes that while many people say this, their calendars and bank accounts often tell a different story.[00:01:00] Josh's Journey from Ads to Lunches Josh reflects on spending $30,000/month on Google Ads while rationing himself to 2-3 lunches per month, viewing lunches as obstacles to business rather than productive time. Over time, he noticed the more lunches he did, the better his business performed in every way.[00:02:00] The Silent Movie Test Mark admits that despite constantly preaching \"value relationships\" to his coaching community, watching the silent movie of his week wouldn't lead someone to conclude he truly values relationships. The question becomes: what would it actually look like to value relationships?[00:03:00] The 10 Lunches Per Month Goal Mark reflects on Josh's goal of 10 lunches per month—at first thinking \"that's not even a lot,\" then realizing it's a lunch every other workday, representing significant investment of energy in outreach and follow-up.[00:04:00] Hiring a VA to Schedule Lunches Josh jokes about being too lazy to learn Calendly, so his firm is hiring a VA in Colombia whose job will be to schedule lunches. The hard part isn't having lunch—it's the scheduling logistics.[00:05:00] Beyond Lunches: The Relational Spectrum Josh suggests lunches are just one way to value relationships. He observes Mark bringing relational (not transactional) energy to coaching calls—not pressuring clients or upselling, which has led to long-term client relationships that naturally produce more transactions.[00:06:00] Bringing Relational Energy to What You Already Do Mark confirms he actively promotes bringing relational energy to coaching delivery. It generates more transactions in the long term, more easily. Josh agrees: in almost any domain beyond door-to-door...","thumbnail_url":null,"thumbnail_width":300,"thumbnail_height":300}