{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"How Peloton Used Psychology to Perfect Its Experience","html":"","width":"100%","height":180,"duration":836,"description":"Most people hate to exercise. But why? What makes it so terrible? Well, it has a lot to do with the benefits being so far away. \n\nYou've likely heard the old saying no pain, no gain, but the thing is, our brains hate sacrificing near-term pain for long-term gain. But for many Peloton owners, their indoor cycling workout has gone from being a burden to becoming an addiction. \n\nHow has Peloton gotten people who have struggled to exercise for so long – people like me and maybe like you as well – to commit to regular workouts? Well, Peloton isn't just a bike – it's a social fitness game that uses psychology and behavioral science to hook its users.\n\nJoin me as we unpack the psychology and behavioral science principles that helped Peloton gain a cult following – and how you can apply some of their strategies to your own business.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}