{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)","html":"","width":"100%","height":180,"duration":2624,"description":"Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.Paul shares his journey from building a successful marketing agency (PR 20/20) and being an early adopter of inbound marketing as HubSpot's first official partner to now today building the Marketing AI institute. Paul talks about why he's bullish on AI for B2B marketers and shares examples of how AI has streamlined tasks for his podcast, from scripting to content distribution. Check out the Marketing AI Institute's \"AI for B2B Marketers Summit\" coming in June.The conversation covers practical applications of AI in marketing, strategies for using AI tools effectively, and the broader implications of AI in the business world.00:00 - Introduction: Guest Introduction and Episode Overview01:30 - Paul Roetzer's Early Ventures into Information Products03:00 - Success with the Agency Academy and Course Series05:00 - Inventing a Point Pricing Model for Service Companies07:00 - The Decision Against Building a SaaS Product09:00 - The Importance of Building an Audience for Memberships/Courses12:00 - Paul's Journey into the World of AI15:00 - Establishing the Marketing AI Institute: Media, Events, and Education18:00 - Explosive Growth of the AI Introductory Class21:00 - The Emergence of ChaTGPT and Its Impact on AI in Marketing25:00 - Challenges Before AI Breakthroughs in Language and Image Generation28:00 - The Evolution of Paul Roetzer's Career and Focus on AI Literacy32:00 - Transitioning from Service Business to Content Membership Model35:00 - The Launch and Unexpected Success of the Podcast38:00 - Implementing...","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}