{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)","html":"","width":"100%","height":180,"duration":2423,"description":"Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.\nPaul shares his journey from building a successful marketing agency (PR 20/20) and being an early adopter of inbound marketing as HubSpot's first official partner to now today building the Marketing AI institute. Paul talks about why he's bullish on AI for B2B marketers and shares examples of how AI has streamlined tasks for his podcast, from scripting to content distribution.\nCheck out the Marketing AI Institute's \"AI for B2B Marketers Summit\" coming in June.\nThe conversation covers practical applications of AI in marketing, strategies for using AI tools effectively, and the broader implications of AI in the business world.\n00:00 - Introduction: Guest Introduction and Episode Overview\n01:30 - Paul Roetzer's Early Ventures into Information Products\n03:00 - Success with the Agency Academy and Course Series\n05:00 - Inventing a Point Pricing Model for Service Companies\n07:00 - The Decision Against Building a SaaS Product\n09:00 - The Importance of Building an Audience for Memberships/Courses\n12:00 - Paul's Journey into the World of AI\n15:00 - Establishing the Marketing AI Institute: Media, Events, and Education\n18:00 - Explosive Growth of the AI Introductory Class\n21:00 - The Emergence of ChaTGPT and Its Impact on AI in Marketing\n25:00 - Challenges Before AI Breakthroughs in Language and Image Generation\n28:00 - The Evolution of Paul Roetzer's Career and Focus on AI Literacy\n32:00 - Transitioning from Service Business to Content Membership Model\n35:00 - The Launch and Unexpected Success of the Podcast...","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}