{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Marketing Masterclass: Brett Linkletter of Misfit Media","html":"","width":"100%","height":180,"duration":1535,"description":"Great food, drinks and service are only half the battle. What's the point of offering a world-class product and service if no one knows about it. As hospitality professionals we are as responsible for marketing our wares as we are for perfecting them. \nBut how?\nEnter Brett Linkletter of Misfit Media. Brett and his team have been working for years to master social media marketing and advertising. On this episode, Brett runs us though his tips and tricks for sharing your vision with the world.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Beginnings of Misfit Media\n Marketing vs Advertising\n Marketing articulation of what makes your product or service good\n Advertising is to create awareness\n Misfit Media three stage process\n Difficulties during Covid\n 150+ clients pre-covid\n 25% clientele canceled wiith no warning\n 25% paused until further notice\n Pivoting during Covid\n Optimizing systems for online\n Develop new systems\n Becoming more effective as an agency\n Investing more during Covid\n DineLine\n Integrated solution from marketing to sale\n enables online ordering for restaurants\n POS integration\n Misfit Media marketing integration\n delivery from third party apps\n Restaurants haven’t changed much in the past 100 years\n Opportunity to do things differently\n Josh has done physical advertising e.g mailers\n Found more success with digital paid advertising\n Paid advertising works so well because it is hyper focussed\n Underutilized - restaurants are slow to move into technology\n Misfit Media find the best results with Facebook and Instagram advertising\n Next Door and Yelp marketing have good results too\n Budgeting for paid...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}