{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Marketing Masterclass: Brett Linkletter of Misfit Media","html":"","width":"100%","height":180,"duration":1535,"description":"Great food, drinks and service are only half the battle. What's the point of offering a world-class product and service if no one knows about it. As hospitality professionals we are as responsible for marketing our wares as we are for perfecting them. \nBut how?\nEnter Brett Linkletter of Misfit Media. Brett and his team have been working for years to master social media marketing and advertising. On this episode, Brett runs us though his tips and tricks for sharing your vision with the world.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Beginnings of Misfit Media\nMarketing vs Advertising\nMarketing articulation of what makes your product or service good\nAdvertising is to create awareness\nMisfit Media three stage process\nDifficulties during Covid\n150+ clients pre-covid\n25% clientele canceled wiith no warning\n25% paused until further notice\nPivoting during Covid\nOptimizing systems for online\nDevelop new systems\nBecoming more effective as an agency\nInvesting more during Covid\nDineLine\nIntegrated solution from marketing to sale\nenables online ordering for restaurants\nPOS integration\nMisfit Media marketing integration\ndelivery from third party apps\nRestaurants haven’t changed much in the past 100 years\nOpportunity to do things differently\nJosh has done physical advertising e.g mailers\nFound more success with digital paid advertising\nPaid advertising works so well because it is hyper focussed\nUnderutilized - restaurants are slow to move into technology\nMisfit Media find the best results with Facebook and Instagram advertising\nNext Door and Yelp marketing have good results too\nBudgeting for paid social media advertising\nAd spend of $500 per location...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}