{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luba Show","title":"Joe Cohen: 2 Electric Vehicles in 2 Years With Just $14M and 20 People","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/16baf472\"></iframe>","width":"100%","height":180,"duration":2741,"description":"Today I’m talking to Joe Cohen, founder and CEO of Infinite Machine, a company building electric vehicles. But this conversation is really about something bigger: what it means to live freely and build things that matter.Joe has built companies across education, fashion, software, and now vehicles — and what ties them together is his obsession with freedom, accessibility, and enabling people to do life on their own terms. He calls it the “infinite game” — a framework that shapes how he thinks about business, creativity, and life itself.It’s a conversation about ambition, creativity, and what it actually takes to build something meaningful — without losing sight of why you’re building it in the first place.Topics coveredThe “infinite game” framework and why finite thinking limits your potentialFrom Universe (empowerment through creation) to Infinite Machine (freedom through mobility)Why “autonomous humans” is the core mission behind everything he buildsBuilding a company with your brother and the importance of going separate ways firstHiring for low ego and autonomy — how to spot these qualities SO much more!Timestamps0:00 Intro0:40 The motivation to make things1:55 The infinite game 2:40 Deciding to be an entrepreneur5:55 Artist vs capitalist7:34 Why freedom matters9:29 What is an autonomous human10:26 Vehicles as tools for freedom13:14 What's next for Infinite Machine14:27 How Infinite Machine started15:08 Going your own way as brothers16:35 Different paths, same vision17:36 Design in the DNA18:42 How brothers handle design disagreements22:35 The C2 app and Friday feedback23:33 Building trust 25:38 Team culture and hiring27:21 Friday show and tell ritual30:26 Nurturing creativity32:22 Fundraising36:47 Manufacturing stories37:46 Managing stress 39:09 Meditating daily for 13 years42:56 Life philosophy44:58 Top booksLinksJoseph CohenInstagram: https://www.instagram.com/jmc/?hl=en X: https://x.com/josephcohen LinkedIn: linkedin.com/in/josephmcohen Luba...","thumbnail_url":"https://img.transistorcdn.com/ONx6qkZ5gydA71J-P4uIp124-y3fHXUZwnZmRAOojRs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MWJm/MGFjNmM2N2JjNjcz/ZmVmOGMzOTA0Y2Rk/OGI1NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}