{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luba Show","title":"Joe Cohen: 2 Electric Vehicles in 2 Years With Just $14M and 20 People","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/16baf472\"></iframe>","width":"100%","height":180,"duration":2741,"description":"Today I’m talking to Joe Cohen, founder and CEO of Infinite Machine, a company building electric vehicles. But this conversation is really about something bigger: what it means to live freely and build things that matter.\nJoe has built companies across education, fashion, software, and now vehicles — and what ties them together is his obsession with freedom, accessibility, and enabling people to do life on their own terms. He calls it the “infinite game” — a framework that shapes how he thinks about business, creativity, and life itself.\nIt’s a conversation about ambition, creativity, and what it actually takes to build something meaningful — without losing sight of why you’re building it in the first place.\nTopics coveredThe “infinite game” framework and why finite thinking limits your potentialFrom Universe (empowerment through creation) to Infinite Machine (freedom through mobility)Why “autonomous humans” is the core mission behind everything he buildsBuilding a company with your brother and the importance of going separate ways firstHiring for low ego and autonomy — how to spot these qualities SO much more!\nTimestamps\n0:00 Intro\n0:40 The motivation to make things\n1:55 The infinite game\n2:40 Deciding to be an entrepreneur\n5:55 Artist vs capitalist\n7:34 Why freedom matters\n9:29 What is an autonomous human\n10:26 Vehicles as tools for freedom\n13:14 What's next for Infinite Machine\n14:27 How Infinite Machine started\n15:08 Going your own way as brothers\n16:35 Different paths, same vision\n17:36 Design in the DNA\n18:42 How brothers handle design disagreements\n22:35 The C2 app and Friday feedback\n23:33 Building trust\n25:38 Team culture and hiring\n27:21 Friday show and tell ritual\n30:26 Nurturing creativity\n32:22 Fundraising\n36:47 Manufacturing stories\n37:46 Managing stress\n39:09 Meditating daily for 13 years\n42:56 Life philosophy\n44:58 Top books\nLinks\nJoseph Cohen\nInstagram: https://www.instagram.com/jmc/?hl=en \nX: https://x.com/josephcohen \nLinkedIn:...","thumbnail_url":"https://img.transistorcdn.com/I2NZEo1VpOK6gNlq1ogpu-hfbOWZMEOuC4oDFfuUFGk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zODI0/ZWE4OTEyOGMzODcw/OGI2ODY5ZWY0YTIz/YzQzMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}