{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Founder's Journey Podcast","title":"World largest world asset class  – Brendan Burns | TFJ E56","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/16d1704a\"></iframe>","width":"100%","height":180,"duration":3317,"description":"Revolutionizing the Art Industry: Brendan Burns on Startup InnovationWelcome to the Founders Journey Podcast! In this episode, we feature Brendan Burns, an innovative entrepreneur who is disrupting the art industry. Brendan's journey is a fascinating exploration of how technology can revolutionize traditional markets and empower creators.Brendan Burns begins by discussing the art market, which is the largest unregulated asset class in the world, valued at $1.3 billion. Despite its size, the art industry is highly dysfunctional, with many inefficiencies that hinder both artists and consumers. Brendan's mission is to address these issues and create a more equitable and efficient market for visual art.Brendan's company, See.Me, aims to bring digital ownership to art through the use of smart contracts and blockchain technology. He explains how these innovations can help artists retain ownership and earn royalties from their work, similar to the music industry's model. This new approach not only benefits artists but also enhances the consumer experience by providing greater transparency and accessibility.Brendan delves into the challenges faced by the art industry, such as opaque pricing and limited access for new artists. He highlights the potential of technology to democratize the market, making it easier for artists to distribute their work and for consumers to purchase art. Brendan's insights offer a fresh perspective on how to overcome the traditional barriers in the art world.A significant part of Brendan's vision involves using financial technology to support artists. He discusses how smart contracts can ensure that artists receive a share of the proceeds every time their work is resold. This system creates a sustainable income stream for artists and aligns their incentives with those of collectors and galleries.Brendan shares his approach to building a sustainable business model for See.Me. He emphasizes the importance of understanding the incentives of all...","thumbnail_url":"https://img.transistorcdn.com/0kYPRgvaKcrYABuwUQUyaSOFGm8gHLReajF5a6RPvk0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI4NTE5LzE2OTk4/NDY4MDctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}