{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Campaign Trail: Yeti spells out consumer | Future of Marketing Briefing: What World | Sociable: YouTube highlights brand partnerships with","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/16d5f074\"></iframe>","width":"100%","height":180,"duration":397,"description":"The FMCG Marketing Daily — July 20, 2026\n\nIn this episode:\n• Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a masterclass in earned attention for premium lifestyle brands.\n• The 2026 World Cup has produced a new kind of sports celebrity — one built on direct fan dialogue and social media — forcing FMCG brand managers to rethink how they evaluate and activate athlete partnerships.\n• YouTube's new report on sports creator partnerships gives FMCG brand managers a data-backed roadmap for reaching high-engagement audiences through athletic influencers at a moment when sports fandom is peaking globally.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}