{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Grammarly’s Global Head of Product Marketing, Natala Menezes on Product Launches + Influencing the Product Roadmap","html":"","width":"100%","height":180,"duration":1975,"description":"“Show up, be awesome, and speak in the language of your customers” - Natala Menezes\n\nNatala Menezes, an inspiring product marketing leader at Grammarly, shares her insights on the steps to develop and execute a successful product launch, red flags to watch out for along the way, and how PMMs can be more involved in the product life cycle. Tune in to hear Natala and Mary discuss how to manage the partnership with the product team as well as add value and support.\nCheck out Natala's AMAs on Sharebird.\nConnect with Natala on LinkedIn.\nQuestions covered in this interview:\nWhat is your process for developing buyer personas for a new product launch?\nWhat are the foundational steps to develop a repeatable and scalable launch discipline?\nIn your experience, what are some of the common product launch challenges or red flags that you see?\nHow Product marketers can be more involved in the product development lifecycle?\nAs a product marketer, how do you manage product teams that are poor at scoping releases? Especially as they apply to changing release dates and minor updates.\nHow to add value to a product team that isn't used to working with a PMM? In what ways do you see (or recommend) product marketers build trust with their XFN partners?\nHow do you more effectively influence product roadmap priorities and timeline?","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}