{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Navigating Heightened Competition in the Beauty and Skincare Industry","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1704ed43\"></iframe>","width":"100%","height":180,"duration":2075,"description":"The beauty and skincare markets are growing increasingly crowded and competitive, but Covey Skincare has managed to stand out thanks to the powerful influence of its founders and a streamlined, science-backed methodology.In this episode of Retail Remix, host Alicia Esposito chats with Asha Talwar Coco, CEO of Covey Skincare. Tune in to gain a deeper understanding of how Covey has tackled this challenge and discover actionable takeaways for your own business in this rapidly evolving industry. Listen to learn:How friends Emily DiDonato and Christina Garcia used their personal and professional lives to inspire the brand vision;Covey's approach to brand storytelling and how it influences all stages of the funnel; How Covey actively involves its community, or “flock,\" through social media and user-generated content; andCovey’s playbook for growth and expansion and how different distribution channels will play a role. RELATED LINKSConnect with Asha here!Learn more about Covey Skincare.Read more about DTC trends on Retail TouchPoints.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}