{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2 Marketers and a Coworking Podcast","title":"19. Email newsletter strategy for coworking spaces","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/171c1fb8\"></iframe>","width":"100%","height":180,"duration":3327,"description":"Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------We’re giving away some of our secret sauce, and coworking newsletters are the flavor of the week.Why?Most coworking newsletters fall into one of two traps: they're either too salesy (every email is a promo) or too generic (corporate content that could come from anywhere). The best ones do something different.In Episode 19, we break down what makes a coworking newsletter actually worth opening, including the formula we use with clients and what we've learned from studying the operators doing it right.We dig into:Why big players (we don’t like to name names but… we did) miss the mark with their newsletters, and what indie operators can learn from their mistakesThe 80/20 rule for multi-location newsletters: 80% centralized brand content that works everywhere, 20% localized to make it feel personal and relevantHow to segment your list so prospects and members get the same core content but tailored for where they are in their journey (and why one newsletter to everyone usually works better than you think)Newsletter ingredients that actually drive engagement, like job boards, member spotlights, event listings, upcoming availabilities, and curated resources, plus how to balance value with promotionList hygiene and tagging strategy so you can send hyper-targeted emails based on status, location, and services (plus how to retroactively...","thumbnail_url":"https://img.transistorcdn.com/DDPuLCKI6gGef-zANyhkBhb5qB5xCx_cy3YrU_L_cY8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Mz/NDAwZjhiODhjZjNk/MGUyZDQ1N2ZjMDM0/ODJlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}