{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aspiring CMO","title":"From Copywriter to Marketing Leader & Fractional CMO - Kathryn Strachan ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/172e0d62\"></iframe>","width":"100%","height":180,"duration":1591,"description":"How does a copywriter become a marketing agency leader and a fractional CMO?\nIn this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.\nShe explains her methods for building a marketing plan that works well for startup founders.\nIf you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.\nKathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent while handling several clients, all while maintaining a healthy work- life balance.\nThis episode has simple, smart tips for marketers, business owners, or anyone looking to grow!\nSO, let’s get into the episode now!\nEpisode Topics:\n00:00 - 03:10: How Kathryn became a Fractional CMO \n03:10 - 05:35: Managing overload in new roles \n05:35 - 07:05: Planning your marketing approach \n07:05 - 09:02: Why steady marketing works \n09:02 - 10:41: Common marketing errors \n10:41 - 13:38: Knowing your audience \n13:38 - 15:05: Marketing for SaaS explained \n15:05 - 17:43: How feedback helps improve \n17:43 - 19:19: Building a strong network \n19:19 - 22:45: Why investing in junior talent pays off \n22:45 - 25:08: Managing multiple clients \n25:08 - 26:30: Advice for Future CMOs\n🔗 CONNECT WITH KATHRYN STRACHAN:\n\n👥 LinkedIn: https://www.linkedin.com/in/kathryn-strachan/\n🎧 Her Podcast Show: https://open.spotify.com/show/68ivLxoRC75Ju4c8SzpHTh?si=369402f1efb74e52\nCheck out Kathryn’s new book: https://amzn.eu/d/4wgVjTY\nASK Anything on The Aspiring CMO show and get your questions answered right on the show!\nhttps://forms.gle/jswoQq8dy8u2oisT6\nSubscribe to The Aspiring CMO:\nFacebook: https://www.facebook.com/theaspiringcmo\nInstagram: https://www.instagram.com/theaspiringcmo/\nYouTube: https://www.youtube.com/@theaspiringcmo/featured","thumbnail_url":"https://img.transistorcdn.com/oPxPGqSJQ7I8Zgp3e2VQSa27RfL8WgaXQLAPnRG0cDo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNTkzLzE2ODM5/NjA5ODMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}