{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Harder Than It Looks: Parking Uncovered","title":"EP 50: Today, Tomorrow, and Tomorrowland - Keith B. Jones on Integrity, Technology, and the Future of Parking ","html":"","width":"100%","height":180,"duration":4210,"description":"In this episode of Harder Than It Looks, host Brian Wolff sits down with Keith B. Jones, Chairman and Owner of ACE Parking – the largest family-owned parking and mobility company in North America.  Founded in 1950 by Keith’s grandparents in San Diego, ACE Parking began as a dirt lot charging 25 cents for a parking spot. Today, the company operates across the country and stands as one of the most respected organizations in the industry. Keith shares his journey, beginning with an early interest in customer experience. From directing traffic in stadium parking lots at 10 years old to leading ACE for more than two decades, Keith has a lifelong fascination with parking. The conversation shifts to servant leadership, defining and living by true integrity, navigating technological disruption, and balancing innovation with the long-term responsibility of a family-operated company. Keith leads ACE Parking by effectively balancing future ambition with current realities, while ensuring ACE Parking remains a strong pillar of the San Diego and other communities. Key Takeaways Family businesses are built on responsibility. Keith reflects on ACE Parking’s origins and the responsibility of leading a business so ingrained in a city’s fabric for generations. Innovation must balance vision with reality. \t\t\t Keith's “Today, Tomorrow, and Tomorrow Land” framework highlights the challenge of deploying technology with benefits today while still preparing for what may come. Technology is only as good as the people behind it. \t\t\t\tAI may automate operations, but trained humans remain essential to making technology work effectively. Integrity creates long-term stability.Keith emphasizes structural soundness to build organizations that can withstand disruption and continue serving clients. Culture and leadership shape the future of organizations. Companies must remain nimble, adaptable, and grounded to thrive in the coming future.  Episode Highlights [02:45] ACE Parking’s origins beginning...","thumbnail_url":"https://img.transistorcdn.com/Y0XKm5qIfx5wu96cc17w73uLDJ9g38v-oi18WqKq6hY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYmYx/ZTU1ZWMyZTdhMzFj/M2VkYTBmNjY5MWYw/NTQ3Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}