{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Casual","title":"Social Media Marketing Long Game","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/17568d84\"></iframe>","width":"100%","height":180,"duration":2130,"description":"Is making people aware of your brand, even if it is a funny meme, useful. One day their circumstances might change and then they need you and you are the one who pops to mind.One thought regarding this is, I currently do not own a pool or hot tub and so I do not need of your content currently. However, in the future if this changes where is the first place I would be going, you! You have attracted a customer by providing me with content that is not aligned to anything I need right now, but now I know about you. Totally get your thoughts on making content that is only focus on your customer but sometimes going very top of funnel might play the long game?","thumbnail_url":"https://img.transistorcdn.com/bS4zsVlN6ccZ793Cj6MlIp_0-3DHGoEsoJ_3l1lRsOI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZGI5/YWM3MzkwMzE0ODhj/MjM2NzFiOTNiOTNm/NDkzZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}