{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Driving Multi-Channel Success with Laura Hanlon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1760a8ee\"></iframe>","width":"100%","height":180,"duration":2516,"description":"In this episode of Talk Commerce, we speak with Laura Hanlon, founder of ecommerce agency Pink Leopard, about strategies for effectively leveraging multiple marketing channels. Laura shares tips on growing email lists, optimizing on-site popups, setting up effective email flows, and retargeting across platforms like social ads and email. She discusses common mistakes brands make with their in-house teams and why working with specialists can give better results. Laura also provides advice on assessing your multi-channel performance to identify opportunities. Key takeaways include focusing on channel specialization, looking at the full customer journey, and continuously testing new strategies.","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}