{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"075 | Rob Malin | Building a Planet-Friendly Wine Brand through New Consumption Occasions | When in Rome","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/176c5f62\"></iframe>","width":"100%","height":180,"duration":2646,"description":"In episode 75, we delve into the unique journey of 'When in Rome' wine with its founder, Rob Malin. \nWe discover how challenging traditional wine packaging led to innovations like bag-in-box and paper bottles, driven by the brand's environmental commitments. \nRob shares insights on the complexities of entering the UK market, the impact of bottom-up and top-down strategies, and the importance of local versus national listings. \nWe talk about the crucial role of premium retailers like Waitrose in their growth, the financial hurdles faced by new brands, and the potential of cross-category competition in alcoholic beverages.\n\nTime Stamps\n00:00 Introduction to the Maffeo Drinks Podcast\n01:04 Welcoming Rob Malin: Founder of When in Rome Wine\n02:09 Exploring the Wine and Spirits Industry\n03:57 The Rise of Canned Alcoholic Drinks\n07:37 The Story Behind When in Rome Wine\n13:05 Challenges and Strategies in the UK Market\n17:32 Innovative Packaging and Environmental Impact\n26:56 Building a Brand in Supermarkets\n28:16 The Importance of Rate of Sale and Distribution\n41:19 Conclusion and Final Thoughts\n\nAbout The Guest: Rob Malin\nAbout The Host: Chris Maffeo","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}