{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bookworm","title":"10: Start With Why by Simon Sinek","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/17943804\"></iframe>","width":"100%","height":180,"duration":4620,"description":"This week Mike and Joe talk about the value of finding a “why” in everything we do and what happens when companies start with “how” or “what.”\n\nDaring Greatly by Brené Brown\nStart with Why by Simon Sinek\nLeaders Eat Last by Simon Sinek\nApple’s 1984 ad – YouTube\nApple’s Think Different ad – YouTube\nThe Golden Circle:\n\nSimon Sinek: How great leaders inspire action – TED Talk\nThe Law of Diffusion of Innovation: \n\nThe Innovator’s Dilemma by Clayton M. Christensen\nThe Productivity Project by Chris Bailey\nTPS35: A Year of Productivity w/ Chris Bailey – Asian Efficiency\nRecommend A Book\nBookworm Book List\nTwitter List of Authors\nSubscribe on iTunes\nMike's Rating: 4.5Cory's Rating: 4.0","thumbnail_url":"https://img.transistorcdn.com/M6XwZWOf8L6686mxokPdeBHCCkkWagu0-9VKHIcNxOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNTc2/NGQzMGNmOTAxYWRj/NDBlMWY5ZjQ5ZmY2/ODU2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}