{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Karen Raghavan | The Beauty Market in China","html":"","width":"100%","height":180,"duration":2794,"description":"In this episode of The Negotiation, we speak with Karen Raghavan, a Brand and Business Development Consultant and Growth Advisor to both heritage beauty brands and startups. She is also the Vice President of Brand Development at Purissima, a natural ingredient company. We kick off the discussion exploring the dynamic between heritage brands and startups operating in the same vertical, then moving to discuss how consumption patterns for Chinese consumers can change when shopping abroad. We discuss the changes the pandemic has brought to beauty brands and their marketing, as well as the overall impact it has had on the retail environment. Karen also dives into what brands should consider when looking at KOLs and KOCs, and why it’s important to market your hero products vs your entire suite of products. We then dive into one of her passion projects, VIPKid, an education platform, addressing the pressure cooker environment around academic expectations Chinese parents have of their children, ending with a comparison of the American and Chinese school systems and how well they prepare our young for their professional adult lives. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}