{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Management Tech Brief By HackerNoon","title":"Uncover Your Customers' Hidden Needs In 4 Steps with the Jobs-To-Be-Done Framework ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/17cba89a\"></iframe>","width":"100%","height":180,"duration":670,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/uncover-your-customers-hidden-needs-in-4-steps-with-the-jobs-to-be-done-framework.\n             The ultimate guide to understand what your customers truly want. Including free access to a customized JTBD GPT and printable checklist \n            Check more stories related to product-management at: https://hackernoon.com/c/product-management.\n            You can also check exclusive content about #user-research, #jobs-to-be-done, #product-management, #customer-discovery, #personalized-gpts, #startup-advice, #jtbd-framework, #validate-your-startup-idea,  and more.\n            \n            \n            This story was written by: @saralanditortoli. Learn more about this writer by checking @saralanditortoli's about page,\n            and for more stories, please visit hackernoon.com.\n            \n                \n                \n                ⛔️ If you don't focus on customer discovery, you are failing before even starting.\nWhether building a feature, founding a startup, or creating an online course, uncovering unmet customer needs is the first essential step.\n\nThe good news is that there is a proven framework that can help you uncover those unmet needs - it's called Jobs to Be Done (JTBD).\n\nI've put together an exhaustive, step-by-step JTBD guide - the result of extensive research, experiments, and insights from creator Tony Ulwick himself.\n\nThis guide features:\n\n👉 A step-by-step tutorial with examples\n👉 A downloadable checklist for easy reference\n👉 Access to my custom GPT Jobs-to-Be-Done AI coach (improved version)\n\nThis isn't just a tool; it's your personal coach for tailoring the JTBD framework to meet your unique needs.\n        \n        ","thumbnail_url":"https://img.transistorcdn.com/n3ID_NrF5QddQ_Z6tuv5hgjgSAbrGZ_F8SNbOJEHTJw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNDI1LzE2ODM1/ODMxMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}