{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hackers to Founders","title":"Ep.1 - Jordan Wiens aka @psifertex, Co-Founder of Vector35, BinaryNinja","html":"","width":"100%","height":180,"duration":6310,"description":"Jordan Wiens (@psifertex) Welcome to Episode 1 featuring host Chris \"REal0day\" Magistrado and special guest Jordan Wiens, @psifertex, co-founder of Vector 35 and creator of Binary Ninja. In this episode, we discuss Jordan's journey from network defense to founding Vector 35, the unique features of Binary Ninja, and the evolving landscape of reverse engineering tools. We also delve into pricing strategies, sales processes, handling administrative challenges, and the impact of market dynamics on tool preferences among cybersecurity professionals. Key Highlights in This Episode:- The importance of not negotiating low-value licenses and setting a minimum threshold for negotiations to streamline sales processes.- Experiences with prolonged purchasing processes in financial institutions and the lesson learned in reducing bureaucratic processes.- Market entry strategies and navigating competition with free tools like Ghidra.- Enterprise sales and managing complex contracts for larger deals.- Impact of competing tools on revenue and strategy for commercial vs. non-commercial licenses.- The philosophy behind student discounts and nominal pricing.- Future plans for Binary Ninja and continuous commitment to its development.- Insights into the upcoming \"Re-verse\" conference in Orlando, Florida.Social Links:Jordan Wiens (Special Guest) X - https://x.com/psifertex LinkedIn - https://www.linkedin.com/in/jwiensVector 35 - https://vector35.com/Binary Ninja - https://binary.ninja/Chris Magistrado (Host):LinkedIn - https://linkedin.com/in/cmagistradoX - https://x.com/REal0dayArticles - https://medium.com/@real0dayRecruiting Agency - https://TopClearedRecruiting.comPodcast - https://hackerstofounders.comHackers Mentioned:Rusty Wagner @D0ntPanic - https://github.com/D0ntPanicJayson Street: - https://www.instagram.com/jayson.street/ - https://www.linkedin.com/in/jstreet/Jeremiah Grossman - https://x.com/jeremiahgMike Frantzen - https://www.linkedin.com/in/mike-frantzen/Conference...","thumbnail_url":"https://img.transistorcdn.com/tnQXdC_sRyNSQ-MJ0ffMS6nJmSyQoH9ADLzqZkx6Ch8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Yjc5/YWM4ZTdmYmY0ZjFk/MjVmZDRkOTU4ZTZk/MzYwMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}