{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"How to Attribute B2B Marketing Activities to Revenue","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/17e7c2db\"></iframe>","width":"100%","height":180,"duration":2216,"description":"On this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. \nSteffen is sharing his experience of working with various B2B companies. \nHe will go through topics like:\n\nHow to properly evaluate B2B attribution insights\nMetrics and touchpoints that can be used to determine meaningful customer engagement\nWhat are the biggest problems B2B companies are facing with attribution and how to solve them? \nHow to use LinkedIn and Podcast to grow your audience. \nUsing Linkedin to run account-based and role-based retargeting ads  \n\n\nFor more episodes got to the SaaS Marketing Superstars Podcast: https://aaronzakowski.com/podcast/\nFollow Aaron Zakowski on LinkedIn: https://www.linkedin.com/in/aaronzakowski/\nFollow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/\n\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\n\nTo stay updated on all things Dreamdata and B2B go-to-market:\n\n👥 Follow us on LinkedIn: Dreamdata \n💬 Join Our Community on Slack: Dreamdata Community \n🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. \n🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io ","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}