{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Visibility Podcast","title":"People Are Finding Your Business. Here's Why They Might Not Choose You.","html":"","width":"100%","height":180,"duration":1207,"description":"Getting found on Google and AI is great. But what happens AFTER someone discovers your business?\nDo they like what they see? Do they feel a connection? Do they think, \"YES! This is exactly what I've been looking for!\"\nBecause getting FOUND is only the beginning.\nThis week on The Visibility Podcast, we're continuing my Found, Liked, and Trusted visibility framework with two more steps to help your local service business become the go-to option in your community.\nAnd you guys, one of these is my absolute FAVORITE things to work on with business owners!\nWe're talking about photos and messaging.\nYour photos help potential customers picture themselves working with you. Your messaging helps them understand why you're the right fit.\nAnd sometimes, just a few words can take your marketing from MEH to WOW!\nIn this episode, we're covering:\nStep 6: Photos. How to use your Google Business Profile photos to showcase the business you have TODAY.\nFour perspectives every business owner should consider when photographing their business.\nWhy outdated photos and inconsistent information can confuse potential customers.\nStep 7: Messaging. How to create a tagline that speaks directly to your ideal customer.\nReal examples from my dance studio and a client in the stone and interiors industry.\nWhy the messaging you used five or ten years ago may not be attracting the customers you want today.\nHow consistent messaging across your website, Google Business Profile, social media, and business listings helps people recognize and connect with your brand.\nHere's what I want you to remember:\nYou don't necessarily need MORE marketing. You need the marketing you're already doing to work harder for you.\nAnd that starts with understanding who you want to attract and communicating why your business is the right choice.\nReady to become the go-to option in your industry?\nMy Visibility Audit helps you identify what's working, what's disconnected, and where your business has opportunities to improve its...","thumbnail_url":"https://img.transistorcdn.com/3kS_QPnQg9J3GHriEhLsVpJvK8CXKkqRK60JvY-x4cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZGFh/ZjczNTI5YzUzYTkz/Mzg4MzJkY2UzOGI5/ZWE5Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}