{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Wired Dentistry","title":"Two Things Keep Dentists Up at Night.","html":"","width":"100%","height":180,"duration":1795,"description":"Two things keep dentists up at night: am I getting new patients, and is my practice one click away from a technology disaster?\nMost shows pick one. This one doesn't.\nDr. Lorne Lavine spent over ten years as a periodontist before founding The Digital Dentist 25 years ago — he's been inside dental practices' networks and servers ever since. Naren Arulrajah has spent 19 years marketing for dental practices, more than a thousand of them. In this first episode they explain why they stopped treating marketing and technology as separate problems.\nLorne on the number one issue he sees: almost every practice has a backup. Very few have ever restored one. New HIPAA rules will require practices to document a 72-hour restore — he'd be unhappy if his clients' took longer than 72 minutes.\nNaren on the gap between marketing that works and a practice that can hold what the marketing sends it — and the four things the practices that are winning all have in common: organic search they don't have to pay for, a steady flow of five-star reviews, phones that actually convert, and landing pages that show the work. The average practice books one in three new patient calls.\nPlus: who this show is for, how guests get picked, and what's coming in November.\nTHE ONE THING FROM THIS EPISODE\nUnplug your server and start the clock. Having a backup and being able to restore from one are completely different things. If getting back up is measured in hours or days, you have a problem you don't know about yet. Forward this to whoever manages your IT and ask them to schedule the test.\nWORK WITH US\nMarketing — book a strategy meeting with Naren's team at ekwa.com/wired \nTechnology — schedule a call with Lorne at thedigitaldentist.com/call\nSubscribe at wireddentistry.com/subscribe","thumbnail_url":"https://img.transistorcdn.com/hAY4Bt-F-tyLlkx5wiedDm9_DZlQZkiuiKHHc6Ssqyo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Y3/ZTkwYTI4OTA1NTg5/NWM1ODRmY2UyNmE0/OGI4Zi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}