{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Successful Contractor Podcast","title":"Broke to $1.6M in 3 Years: How This Father-Son Electric Shop Rebuilt Its Sales Process ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1833f1de\"></iframe>","width":"100%","height":180,"duration":6379,"description":"Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591\nGet Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc224\n--------------------------------------------------------------------------\nThis father-and-son electric shop was doing $600K with almost no profit. Three years later: $1.6 million. The difference wasn’t luck — it was how they sell. \nErwin Carrasquillo taught himself the electrical trade after coming to the United States — before he could even speak English. He and his son Owen built Jeoah Electric in Slatington, Pennsylvania on grit: borrowed crews, work that never turned into money in the bank, and a $15,000 payroll due against $200 in the account. The turning point came in a Home Depot aisle, when Owen asked a more successful electrician one question — \"what are you doing that I’m not?\" \nThat question led them to a sales process they now run on every call. In this conversation, Erwin and Owen walk host Bob Houchin through it step by step — selling the diagnostic first, asking questions instead of pitching, building three options instead of ultimatums, and reframing price as safety. It’s the system that took them from $600,000 to $1.6 million in three years, both earning Crown Champion honors. \nThey’re just as candid about the hard parts — the night Owen broke down finding his ’why,’ the leap of faith that put the whole thing on a credit card, and the faith and family culture that held it all together. \nIn this conversation, you'll discover: \nThe questions that get customers to sell themselves \nWhy you sell the diagnostic before you touch the panel \nHow to present three options without giving ultimatums \nThe \"medicine analogy\" that...","thumbnail_url":"https://img.transistorcdn.com/WCyJ3ptH0xXEDqC4S1LIZ73tPiK25vJcQICelfBZHPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzJh/ZGUzYzE3OTNiM2Nj/YTllNDRjYmY2NWIy/NjY2OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}