{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Successful Contractor Podcast","title":"Broke to $1.6M in 3 Years: How This Father-Son Electric Shop Rebuilt Its Sales Process ","html":"","width":"100%","height":180,"duration":6379,"description":"Book a free strategy call to see how we can help you hit your goals and beyond: https://bit.ly/4b0wLaZ or call us at: (214)-453-1591\nGet Predictable Calls From Proven Direct Mail Campaigns. Learn more about CertainPath's Lead Generation Direct Mail programs — for members AND non-members. Click here for a FREE Market Analysis: https://mycertainpath.com/lead-generation-request/?utm_source=youtube&utm_medium=video&utm_campaign=tsc224\n--------------------------------------------------------------------------\nThis father-and-son electric shop was doing $600K with almost no profit. Three years later: $1.6 million. The difference wasn’t luck — it was how they sell. \nErwin Carrasquillo taught himself the electrical trade after coming to the United States — before he could even speak English. He and his son Owen built Jeoah Electric in Slatington, Pennsylvania on grit: borrowed crews, work that never turned into money in the bank, and a $15,000 payroll due against $200 in the account. The turning point came in a Home Depot aisle, when Owen asked a more successful electrician one question — \"what are you doing that I’m not?\" \nThat question led them to a sales process they now run on every call. In this conversation, Erwin and Owen walk host Bob Houchin through it step by step — selling the diagnostic first, asking questions instead of pitching, building three options instead of ultimatums, and reframing price as safety. It’s the system that took them from $600,000 to $1.6 million in three years, both earning Crown Champion honors. \nThey’re just as candid about the hard parts — the night Owen broke down finding his ’why,’ the leap of faith that put the whole thing on a credit card, and the faith and family culture that held it all together. \nIn this conversation, you'll discover: The questions that get customers to sell themselves Why you sell the diagnostic before you touch the panel How to present three options without giving ultimatums The \"medicine analogy\" that makes...","thumbnail_url":"https://img.transistorcdn.com/WCyJ3ptH0xXEDqC4S1LIZ73tPiK25vJcQICelfBZHPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzJh/ZGUzYzE3OTNiM2Nj/YTllNDRjYmY2NWIy/NjY2OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}