{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#130 What is a CMO? With Erin Fasano (Core Foods)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/183b2ce0\"></iframe>","width":"100%","height":180,"duration":3085,"description":"In this episode of Startup GPG Podcast, Daniel Scharff is joined by Erin Fasano, the chief marketing officer at Core Foods with over two decades of experience in the CPG industry, and delves into the intricacies of marketing for food and beverage brands, while trying to explain the question “what is a CMO?” With a focus on emerging brands, Erin emphasizes the pivotal role of a CMO and advises aspiring marketers to start at classic CPG companies before venturing into smaller enterprises.\n\nDiscover the keys to success, including building strong relationships with retailers like Whole Foods and Target, crafting comprehensive marketing plans aligned with sales activities, and prioritizing owned platforms for long-term brand identity. Plus, gain insights on effective consumer feedback utilization, brand partnerships, navigating the competitive landscape, and understand why retail distribution often trumps direct-to-consumer channels for heavy and perishable products and unravel the strategies for success in competitive categories.\n\nReady to turn heads in the market? Hit play now!\n\n\nWhat Erin talks about:\n\nJoining Core Foods and Transition to CMO Role\nStarting of Erin’s Own Brand - Starryside\nChallenges and Lessons\nMarketing Strategy and Planning\nRetail and Shopper Marketing\nAligning DTC with Trade Programming\nSocial Media and Authenticity\nConsumer Input and Product Development\nConsumer Input on Pricing\nApproach to D2C vs. Retail\nConsulting and Collaboration\n\nEpisode Links:\nCore Food’s Website\nErin's LinkedIn\nGrab Erin's FREE Marketing Calendar Template here!\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}