{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Mason Cosby: Gettin' Scrappy with ABM","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/187d4e17\"></iframe>","width":"100%","height":180,"duration":3498,"description":"Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can’t just pass them off to sales immediately. The market has changed, and as marketers we must move with it.\r\n\r\nMason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivate leads and then activate them over time—no fancy, expensive martech required.\r\n\r\nTea Time with Tech Marketing Leaders Podcast is a digital marketing toolkit for your ears and mind. \r\n\r\nKerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don’t like marketing; CISOs, developers and even us… marketers.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}