{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Purpose 360 with Carol Cone","title":"How Hormel Applies Cultural Anthropology to Fuel Inclusive Innovation","html":"","width":"100%","height":180,"duration":1918,"description":"When you think of cultural anthropologists, do you picture them working for a food company?\n\nIt makes perfect sense once you meet Tanya Rodriguez of Hormel Foods. Tanya, whose official title is Senior Human Experience Research Manager, uses ethnography and storytelling to uncover diverse consumer insights. By identifying product pain points and uncovering consumer's desires, she guides Hormel teams on renovating existing products or creating new ones to improve consumer food experiences. As a former social worker, Tanya is also a fierce advocate for food equity and food sovereignty.\n\nWe invited Tanya to speak about the nature of her role and how learning directly from consumers impacts Hormel’s food while ensuring products reflect equity and representation.\n\nListen for insights on how a cultural anthropologist:\nEvokes understanding of and improves equity to lower-income consumers\nInspires product innovation that drives inclusion\nAdvocates for the emerging needs of consumers\n\nResources + Links:\nHormel Foods’ “This is Our Food Journey” video\nThe Language of Food interview with Tanya Rodriguez","thumbnail_url":"https://img.transistorcdn.com/8qgkWD8qpw3nztlje3wOB0Xuh6ozp_u-r5gRoTC4yrI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzMTkzLzE2NjA0/MjAwMTgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}