{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/187f7f31\"></iframe>","width":"100%","height":180,"duration":2199,"description":"Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building sustainable content programs, finding opportunities in saturated channels, making the case for creative risks, and why some of the ideas that are hardest to green-light are actually the most valuable.\n\nTimestamps\n00:00 — Why the hardest ideas end up being the most valuable\n01:31 — Wistia’s sustainable approach building its podcast\n06:38 — Let the audience choose the format\n10:19 — Marketing in a zero-click world\n14:02 — Massive opportunities in untrackable marketing\n16:36 — How to pitch bold ideas to leadership\n20:42 — Where Chris would invest if he were starting from scratch\n28:19 — Brand search as a leading marketing indicator\n31:05 — How marketers can manage up more effectively\n\nConnect with Chris Savage: https://www.linkedin.com/in/cjsavage/ \nCheck out Talking Too Loud: https://wistia.com/series/talking-too-loud \n\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\n\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}