{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"ADAPT Insider","title":"The real AI shift is the repricing of cognition, says Wisely Co-Founder","html":"","width":"100%","height":180,"duration":3156,"description":"For the first time, organisations can measure and buy certain kinds of cognitive work at scale.\nOnce thinking becomes measurable through tokens, the economics underneath a business start to shift.\nWork that once sat inside roles, teams, and service models can now be broken apart, reassessed, and redistributed across people and agents.\nIn this ADAPT Insider conversation, Mark Pesce, ADAPT Executive Advisor and Co-Founder at Wisely AI, argues that this is why the current moment is bigger than another wave of software.\nBusinesses are not simply adopting a new tool. \nThey are being pushed to rethink the cost of work, the design of processes, and the basis of competitive advantage. \n\nKey takeaways:\nAI is becoming infrastructure, which means the real shift is organisational design, not tool selection.\nCognition can now be priced more directly, forcing businesses to rethink where cost sits and where value is created.\nThe biggest gains will go to organisations that redesign workflows around agents and feedback loops instead of optimising old processes.\n\nAI is becoming part of the infrastructure\n\nMark’s view is that AI will disappear into the background in the same way electricity did.\nIt will stop being treated as a standalone capability and become embedded across products, workflows, and decisions.\nThat is why he uses electrification as the comparison.\nBusinesses that once bolted electricity onto old factory designs were eventually overtaken by those that rebuilt around distributed power.\nHe sees the same pattern emerging with AI.\nThe larger gains will go to organisations that redesign around agents rather than leaving AI in a central team or treating it as a side feature.\n\nThe real pressure is economic\n\nMark is less interested in AI as a novelty than in what it does to the economics of cognition.\nOnce organisations can buy certain kinds of thinking directly, they have to revisit where expensive human effort is still essential, where agents can take on part of that...","thumbnail_url":"https://img.transistorcdn.com/t0Jtrt9eZN4kwrPnSzLt-aLKB9f-tVVg1JGt9pql9t4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODM3/NGVhYmU2ZjljNWIx/NTliY2NlMTAzZDRl/NGNmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}