{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/18b88e0b\"></iframe>","width":"100%","height":180,"duration":2999,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.\nWe sit down with growth and marketing leaders to share tests and lessons learned in business and life.\nHost: Tye DeGrange\nGuest: Jon Blair\nHype man & Announcer: John Potito\nTimestamps:\n00:06 Introduction\n00:47 John Blair's introduction\n01:44 John's finance background\n04:54 D2C strategy at Guardian Bikes\n06:44 Launching Free to Grow CFO\n09:17 Early entrepreneurial experiences\n12:04 Negotiating with Mark Cuban\n15:24 Shark Tank's lasting impact\n18:40 Balancing acquisition and LTV\n22:20 Ad-buying myths debunked\n28:48 Revealing unique financial strategies\n38:55 Linking marketing with profitability","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}